Sunday, September 14, 2008

Lead the Readers!

There are two important factors that can lead a reader to wanting to know more about a story. First is the short report consisting of about 1-2 sentences in the form of a Broadcast/Web bulletin, email alert, crawler, or newspaper brief. A good example I found of this was on relating to Hurrican Ike. It briefly stated: "Dolores Gabriles, 71, is helped from a rescue boat by police Capt. Walter Braun (left) and Officer Jeremy Smart after Hurricane Ike hit the Texas coast at Galveston. It is estimated that as many as 140,000 of the nearly 1 million residents who were ordered to evacuate low-lying areas stayed." It is short, concise, and gave enough information to me as the reader to want to know more about how this affected others in Texas.

The second important factor is the summary lead, a declarative sentence that answers for the reader the 5 W's and an H. A great example I found, also on, was about Presidential candidate, Barack Obama. It answered all of the questions needed in a strong lead: "Democratic presidential candidate Barack Obama asked his supporters yesterday to help with recovery from Hurricane Ike and canceled his plans to crack jokes on Saturday Night Live." It answers everything we need to know just to get us hooked into finding out more! I found this one particularly fascinating because all I've been hearing about lately in politics is how Obama was going on SNL. I'm not really into politics, but it just came as a little shocking that he would pass up SNL. I mean, who does that?

No comments: