Friday, March 6, 2009

Print vs. broadcast leads

Print lead from Baltimore Sun articleM&T Bank said this morning that it will lay off about 29 percent of employees at Provident Bankshares Corp. when the two banks merge in May.

Broadcast style: M&T Bank says 29 percent of Provident Bankshares Corp. employees will be without jobs by May.

Print lead from The New York TimesIn her first visit to Europe since taking office, Secretary of State Hillary Rodham Clinton on Friday promised a rejuvenated trans-Atlantic relationship, and offered a preview of what she hopes will be a fresh start in frayed relations between the United States and Russia.

Broadcast Style: Secretary of State Hillary Rodham Clinton promises a rejuvenated trans-Atlantic relationship between the U.S. and Russia after her visit to Europe.

Another print lead from The New York Times: With 12 hours or so to spare, Congress approved a stopgap budget resolution on Friday to avoid a shutdown of the federal government for another five days.

Broadcast Style: Congress has approved a stopgap budget resolution to a federal government shutdown for another five days.

1 comment:

jatwater said...

Remember that broadcast leads are all about being read aloud. Read yours aloud to yourself. What would you change?