Friday, March 6, 2009

Print vs. broadcast leads

Print lead from Baltimore Sun article: M&T Bank said this morning that it will lay off about 29 percent of employees at Provident Bankshares Corp. when the two banks merge in May.

Broadcast style: M&T Bank says 29 percent of Provident Bankshares Corp. employees will be without jobs by May.

Print lead from The New York Times: In her first visit to Europe since taking office, Secretary of State Hillary Rodham Clinton on Friday promised a rejuvenated trans-Atlantic relationship, and offered a preview of what she hopes will be a fresh start in frayed relations between the United States and Russia.

Broadcast Style: Secretary of State Hillary Rodham Clinton promises a rejuvenated trans-Atlantic relationship between the U.S. and Russia after her visit to Europe.

Another print lead from The New York Times: With 12 hours or so to spare, Congress approved a stopgap budget resolution on Friday to avoid a shutdown of the federal government for another five days.

Broadcast Style: Congress has approved a stopgap budget resolution to a federal government shutdown for another five days.

1 comment:

jenny atwater said...

Remember that broadcast leads are all about being read aloud. Read yours aloud to yourself. What would you change?